BeautiControl Shadow Control Creme isn’t new but it is new to me and I have to say it works amazingly well. It works like a eye primer that helps eyeshadow to last longer without creasing or fading. Unlike some silicone products, this one is very sheer and creamy in texture. Which is why I wasn’t sure it would actually keep my eyeshadow from moving, since my eyelids are super oily. I applied a normal amount to my eyes and then put a powder eyeshadow on top. 15 hours later my eye make up looked like I’d just applied it. It did not budge. No creasing, no fading just perfect looking eyes! This will stay on until you take it off.