When it comes to mascara on myself I’m not into anything natural. I like thick, long, notice-me lashes. That’s exactly what you get with the Ellis Faas mascara. The brush is standard size and so I thought, especially with it being a new tube, I wouldn’t get my desired effect without a lot of coats. Actually the brush loads up with product with the first application. I was able to get big lashes with just one coat. The black is rich and dark for added drama but it also comes in brown too. If you are looking for something subtle, this is probably not the mascara for you.