After a three year hiatus from fashion week I was finally back in Milan for shows this past September. About You e-commerce site showcased multiple designers and brands in an elaborate production which included 17 shows. The dedicated space at Zona Farini featured plenty of made for social media experiences for all those coming to see the shows–DJ’s, food trucks, and live shopping straight from the runway.
Why Not
Guido Maria Kretschmer
Stella McCartney for Adidas
Opening Show
Post-pandemic backstage felt much the same as ever. Early mornings would start off calm which quickly transformed into a frenzy of rushing models, last minute touch-ups in line up and frantic backstage energy that I had missed these past years. Our team of 19 artists was led by Julia Watkins of Born This Way Agency who designed all the looks for each show which was no small feat. The makeups ranged from clean skin minimalism to geometric shapes with pops of colour.
Busy backstage days would always conclude with pasta, which I ate at the same restaurant almost every evening, an Aperol Spritz and then major brush washing. It was good to be back!
MAKEUP: LEAH ELLISTON, MAKEUP DESIGN: JULIA WATKINS
HAIR DESIGN: SVEN BENSEMANN
