LA BOUCHE ROUGE

The beauty of a 1940’s makeup is the simplicity of the scarlet coloured lip, which probably came into existence out of necessity. The glamorous days of the 1930’s dwindled away as the world went to war. Cosmetics and beauty products were in short supply, so creativity was key to maintaining a put together look. It was a time to be innovative and make do with what you had. Do-it-yourself tricks like beetroot juice as a lip stain, candle soot with a dab of vaseline became eye shadow, and eyebrow pencils were used for drawing a seam down the back of the leg to complete the liquid stocking look.

When it came to hair, long hair was wrapped and rolled into victory rolls. Perhaps taking the name from the twirling aerobatic maneuver of fighter pilots after hitting their target. Victory rolls were practical enough for the working woman, and chic enough to be adopted by the starlets on screen.

The primary focus of the decade centred around a crimson pout. For American women red was the colour of patriotism and confidence, and it painted the lips of every woman whether in the work force supporting the war effort to actresses like Ingrid Bergman, Lauren Bacall, and Hedy Lamarr. It wasn’t just the shade of lipstick but the shape that was important too. Lips were shaped to be full, exaggerated and pouty to achieve the perfect painted mouth.

To get the look try: Chantecaille Just Skin Tinted Moisturizer/Trish McEvoy Precision Brow Shaper/ Ilia Multi-Stick in At Last/ Milk Makeup Lip Color in Name Drop, 

MODEL: KYLLLER – AVE MANAGEMENT
MAKEUP, HAIR, STYLING, CREATIVE DIRECTION: JORDY POON & LEAH ELLISTON
PHOTOGRAPHER: ZENAIDA KWONG
RETOUCHER: LEXI BARTLETT
PRODUCTION: INDEPENDANT LABEL CREATIVE