Key beauty elements of the Edwardian era of the 1910’s are re-envisioned over a century later. To modernize the pale face that was often celebrated, any warmth in the complexion was cancelled out. The result is a bright icy skin tone, highlighted with glitter. The lip of the early part of the decade often looked stained rather than painted on. Our version is a cotton candy pink lipstick with a dusting of iridescent shimmer in the centre.
Hairstyling innovations have not changed as drastically as one might think. François Marcel Grateau and his original fire heated curling iron, created the Marcel wave back in 1905. Despite the obvious failings of singed or frizzy hair, which sometimes occurred when using an open flame to heat the iron, wavy tresses remained a dominant trend.
When it comes to hair colour today there have been “Major innovations using technology like bond builders to prevent damage and keratin to straighten and remove frizz, with no damage. Colour has become safer and less harsh,” says Rita Hazan New York City’s colour authority with over twenty years in the business. Hazan goes on to say “People take more risk now. Colour is more dramatic and pop colour is commercial and acceptable everywhere.”
The upkeep on colour is of primary importance to maintain that fresh from the barber shop, fly from the beauty salon look. I think we can all attest to the fact that during the current times we’re living in, hair appointments may not be as easy to book as they once were. I love these tips for at home maintenance: “After you get your hair coloured, ask for whatever is left over to be added to your conditioner and you can use it every time you wash,” advises Hazan, along with “Rita Hazan Weekly Remedy and Shine Balm to keep hair hydrated and repair damage.” Thank you science and modernization for healthy, better looking hair.
MODEL: JULIA SMITH
MAKEUP, HAIR, STYLING, CREATIVE DIRECTION: JORDY POON & LEAH ELLISTON
PHOTOGRAPHER: JESSICA VENTURI
RETOUCHER: SHAELYN DELAHUNT
PRODUCTION: INDEPENDANT LABEL CREATIVE
